Marketing your property
1. Getting the process underway for you
Once you’ve decided to go ahead, as with everything, there’s paperwork involved! You’ll need to sign our Terms of Engagement, which sets out our fee and other terms and conditions. Then to comply with the Money Laundering Act, we need to take a copy of some ID, such as a passport and utility bill. We’ll also go through a short form asking you further questions, which will help us to understand your property even more thoroughly and answer any queries that prospective buyers might have.
Although the Government has now scrapped Home Information Packs, you will still need to have an Energy Performance Certificate, giving your property a rating from A - G for both energy efficiency and environmental impact.
2. A Home Condition Report may be worthwhile
You may also want to consider paying for a Home Condition Report (HCR). The HCR is designed to be a mid-range survey, similar to the current Homebuyer Survey & Valuation and is written in Plain English. Being able to provide potential buyers with this independently produced document up front will substantially reduce any chance of price re-negotiations, or worse still, offer withdrawals during the sale process as a result of unexpected survey issues. The small price of the survey would be covered many times over if you had to do any remedial work or reduce the price of your home to save a sale! In addition, creating more certainty in the moving process reduces stress and gives greater confidence both to you and to your buyer.
3. Creating your property details
Our staff, who make up our ‘take-on team’, will come along to take photographs of your property inside and out (weather permitting!), so it’s helpful if you can tidy up and present your home as you would like it to be seen. They’ll need to take detailed measurements that will form part of your brochure and web advertising.
They will also discuss all the marketing practicalities such as the erection of a for sale board, viewing arrangements and whether you would like us to hold a key.
Draft sales particulars for your home will be prepared and sent to you for your approval. We do this so you can verify the content and make any changes if necessary. There’ll be a form to sign and return, confirming your approval before we go to print and if you make any changes we’ll get them sorted out immediately.
4. Developing interest in your property
As soon as you’ve approved your property details, they will be uploaded to our website and then onto Rightmove, Primelocation, Zoopla and other relevant property websites. Printed brochures will be ordered and advertising in the local press will be booked. All this activity is to create a big first impact on those looking to buy, as the best offers for your property are most likely to come along early in the marketing process.
Additionally, to make sure you have the best chance of selling, it’s important that any team members carrying out viewings and negotiating for you have also met you and seen your property. So we will arrange for those colleagues to come and see you, ensuring everyone has knowledge of what we are marketing. It’s then much easier to get viewings for you and answer any prospective viewer’s questions.
The team will also phone any serious buyers we have registered who are looking for a property in your price bracket, to let them know about your property and encourage them to view.